…It looks nice but nobody can find it.
Many costly websites fall short when it comes to bringing in the business. They’re like a billboard in the desert. They look good but nobody finds them (unless they already know where you are).
Website design and support techniques exist to help you maximize traffic to your site. Many are simple while others can be more complex. Whether you seek professional help or decide to go it alone, the first step is knowledge. Too often, such techniques are overlooked or underutilized because they require additional time and effort and are often unknown to the site owner or developer. Combining proper website development with maintenance, search engine optimization (SEO) and a website promotion strategy will enable you to GET FOUND & GET BUSINESS on the internet.
To be effective, you need a website that will be found by your potential customers when they are searching for your product or service! Do you know what your rank is with Google? If not, go to http://www.prchecker.info/check_page_rank.php. Hopefully, you have at least a “3”.
Keywords are just one key. They may not even be visible to the viewer but they help search engines such as Google learn what your site is all about. META-data is information stored in an alternate part of a web page’s code than the web content that people actually see. It provides important information and guidance regarding the page to search engines. This key tool is frequently not utilized or underutilized because it can be difficult, yet it is invisible to the viewer.
Other simple answers include local listings (which can be free or inexpensive), inbound links, social networks, and blogs. Content is more important than just another pretty page:
- Change content. Google and visitors like fresh content. That doesn’t necessarily mean creating a new website. While you may be bored with your site, most visitors will be seeing it for the first time.
- Organize content. Searchers need to find what they are looking for quickly or they will look for your competitor’s site.
- Remember, content is king. Some flash animation and photos can help tell your story but conveying who you are and what you do is more important. Avoid “splash” pages and animations that waste your visitor’s time. Flash is not Google friendly.
- Search engine optimization. Even customers you know may not know that you can provide the product or service they are looking for.
- Be social. Social sites such as Facebook, LinkedIn, Twitter and the new Google Buzz can help drive traffic to your site and establish you as an expert in your field.
There’s so much more. On the Internet, a smaller company can market against a larger company. Size of budget and number of employees is less relevant. David can beat Goliath, if he (or she) is smart about using the Internet.
Want to learn more? Come to our FREE networking event and seminar, “Get found, get Business Online”, Thursday, March 4 at 5:30 pm. For Info & to RSVP go to: http://tinyurl.com/yz6z6mf. Any questions? Please do not hesitate to send us an email or call.